To ABS or Not To ABS?
The ABS brake option was offered first on motorcycles by BMW in 1988. In the Harley Davidson world it’s been around since 2005 in law enforcement service and in standard Touring models and V-Rods since 2008. ABS is now available on both Softail and Dyna models as well. Often folks ask us whether or not [...]
2 Wheels vs. 4: What’s the Difference?
A common question we get from novice riders on the sales floor at Thunder Mountain is, ‘What are the differences between driving a car and riding a motorcycle?’ The differences are intuitive, for the most part, for those of us who’ve been riding since we were kids. But we have to remember, most Americans learn [...]
Jeff Hanson: Turnaround Manager
In the world of grossly overpaid CEOs there is the rare genius called a Turnaround Manager. Though he’d take exception to the “grossly overpaid” part, Thunder Mountain’s Jeff Hanson is just that. Energetic yet modest, fond of bawdy humor yet Mr. Niceguy at heart, Jeff’s production and leadership in the less-than-a-year he was here is [...]
The Numbers Game
Gosh! How do you guys sell motorcycles in the winter? We often hear that question from friends and family, tinged with a tone of sympathetic dread. But the simple truth is we do make it through. How we make it, despite the fact that not many are intrepid enough to ride this time of year, [...]
